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How to trust online reviews
5 min read

How to trust online reviews

In the digital age, planning a trip is easier than ever with the vast array of online information at your fingertips. Whether you’re looking for reviews on hotels, airport parking options, tourist attractions, or dining spots, there’s no shortage of feedback available. But with so many opinions out there, how can you be sure which reviews are reliable?

Check the information out for yourself

The first step in assessing a business or service should be to visit its official website. Reviews on third-party platforms can sometimes be outdated, inaccurate, or even mistakenly linked to the wrong establishment.

It’s important to remember that while reviews can offer valuable insights, they often reflect personal grievances more than positive experiences. People tend to write about problems rather than praise, which can skew the overall picture.

To get a balanced view, cross-check information across multiple review sites and consult the official website of the company or facility. This approach will help ensure you have accurate and comprehensive details before making any decisions. After all, you want to avoid any unexpected surprises during your travels.

Speak to friends and family about their experiences

Tapping into the experiences of friends and family can provide valuable recommendations and travel tips. If you’re planning a European adventure, chances are someone in your circle has already explored popular destinations like Rome or Paris. They can offer firsthand advice on must-see spots, local transportation, and dining options.

Personal recommendations from people you trust can be incredibly useful when choosing where to fly from or which airport services to use. However, keep in mind that preferences vary—some may prefer budget-friendly off-site parking, while others value the convenience of parking close to the terminal.

To make the best choice, use the insights from your network in conjunction with online reviews and research. Comparing different options and gathering a range of opinions will help you find the best deal and ensure a smoother travel experience.

What to look out for in reviews

Reviews should really be a fair assessment of things that are within the control of the business or place that they are talking about. For example, you might read a negative review of a hotel that states there was a lot of traffic in the city, which meant getting to the hotel was difficult. This is clearly not fair to the hotel management because they can’t control the traffic flow of the city. So when looking at reviews, use your judgement to take those reviews with a pinch of salt when needed. Additionally, we recommend reading reviews from a range of dates and not just the most recent, as well as reading both negative and positive reviews. This way the reviews will paint a more accurate picture for you.

Are the reviewers active frequently?

Some reviewers leave a review for an array of experiences they’ve gone through. Other reviewers might leave one review for a good meal or a poor experience and then never write another review again. You can learn a lot about the accuracy of a review by reading other reviews from the same person. Are they all positive (or negative) comments? Or, do they have a range of feedback within their reviews? This will give you a good idea as to whether they’re fair in their assessments, or overly positive or negative on the whole.

online reviews

Conclusion

Reviews can be very helpful, but be wary of those that are extremely positive or extremely negative. Read several reviews, ideally from both the general public as well as more formal reviews from places like newspaper travel sections. Ask family and friends for their views and check the business sites themselves before deciding on the services to use.